If a person is generally satisfied with their place in life, there's no real reason to do things differently. It's working, right? So subtle changes or enhancements work just fine in keeping that individual on track. No reason to throw something new into the mix. HOWEVER, for the person who's wanting to make progress - to find another level of performance or results in life, incorporating only enhancements to current strategies won't produce the desired results. They'll likely improve - at a similar magnitude to the enhancements implemented, but it will be minor in the big picture.
Making truly quantum - or at least significant - progress in terms of outcomes - a NEW strategy must be pursued. Even a moderately effective new strategy (if not ignoring the old) will create much bigger changes to the positive side of the equation than subtle improvements that is implemented perfectly.
Triathletes and TT cyclists are fortunate to have access to some amazing technology. The ongoing enhancements are truly incredible. However, as you look around at the plethora of choices we have going into the 2015 season, which of those will have the greatest single impact on our performance and racing outcomes? Are the strategies and equipment investments you're planning focused on more of the same (albeit enhanced versions)? Or do your strategies instead focus on opening the door to a brand new opportunity and riding the wings of that one as far as it will take you?
Our goal in designing the Aerobar Edge was to provide athletes with a new opportunity. We all know the benefits of (safely) sustaining the aero position (almost) as much as possible. However, there has never been a good way for coaches and athletes to analyze and thus target that opportunity. Now there is.
More of the same isn't a bad thing. Tweaking what works is a good strategy to continue making subtle improvements in performance. However, if you're looking to make a leap in your 2015 race results, maybe it's time for something new...